
Starting over doesn't have to mean starting from scratch.
As a writer, media producer, and certified master user experience expert, I’ve spent more than 25 years helping artists and entrepreneurs grow their audiences.
Today, I’m exploring how people reinvent their products, their companies, and themselves.
Latest Stories

Cover Me Up
Had some minor outpatient surgery this week—everything is fine—but, in an effort to provide excellent customer service, my surgeon’s assistants said I
Why I switched from Basecamp to Teamwork
Beyond Route 13
Search and Replace
After 20 years of UX work, I finally got my stinkin’ badge.
Latest Podcasts

Marginally Better S01E04 When Customer Experience Goes Wrong: AI Promises, Survey Fatigue, and Subscription Traps
AI gone rogue, broken feedback loops, and cancellation nightmares—this episode of Marginally Better exposes how even well-intentioned customer experience efforts can backfire.
Marginally Better S01E01: Experience & Excellence
Search & Replace S04E17: Kleopatra Papazahariou
Search & Replace S04E16: Brenda Viola
Explore with me...
The latest iteration of my personal newsletter highlights stories about finding your purpose in unexpected places. I’ll send a new story to your inbox each week, along with resources to help you chart your own journey.